I want to talk about something completely different this week. Well, to be honest it’s not that different. In fact it definitely constitutes an element of international popular culture. Star Trek. What role can or do television serials –a timeless format, have in political discourse? My aim for the remainder of this article is to demonstrate why this is not ridiculous to ask.
First of all, I believe that it is difficult to talk about the political, or at least to talk about it in traditional terms. The classic categories of culture, economics, and politics are utterly intertwined –the evolving product of human mind, mouth, and labor. We cannot criticize news for preferential coverage of elite ‘politics’ on the one hand, but then on the other hand suggest that hard news or strict informational programs (the very programs the officials fully harness) are the only formats of/for televised legitimizing discourse. While such programs, when presented in deliberative formats, may aid the democratic discussion, to suggest they are the only programs to do so is to look at only one part of the picture. To relegate the majority of what happens on television as ‘just entertainment’ and therefore irrelevant or even damaging to political discourse and then leave it unstudied and unanalyzed is a disservice. It conceptualizes entertainment content in monolithic and ‘less than’ terms without considering the actual quality of the various contents. Furthermore, it neglects the fact that not all politics is functional and issue driven. In addition to the ‘emotional politics’ exemplified in some talk show formats and adeptly advocated by Costera (Costera-Meijer: 2001). Politics also has a theoretical-abstract element as well which I believe people can and do access and consider in some storytelling contexts.
Serialized story-telling is ancient. Communicating abstract concepts, morals, and beliefs through story is timeless. In story, characters, (usually) of a type the audience identifies/sympathizes with, navigate obstacles and antagonists both of which combine to bring the character’s life, identity, and/or normative views into crisis. Characters make questionable decisions. Audiences reflect upon the decisions a character made and sympathize, vilify, admire, admonish, ignore (or whatever) as they reflect and judge -a statement of agree or disagree or agree but… The actions of the characters in the story reveal ‘truth’ not only about the characters and ethics involved, but quite possibly some ‘truth’ within the life-world of the reader as well. In exceptionally crude forms this plays out in sensational dichotomous struggles. However, there are more ‘sophisticated’ morality plays, and it is the potential for television’s drama/fiction serial format to engage the audience in abstract thinking on issues as complex as ontology, epistemology, competing ethical codes, international relations, gender and identity, agency/structure, acceptance or rejection of the ‘other’, etc. that interest me. There is important ‘de-intellectualized’ discourse at play in culture that may well shape the way people approach and interact with ‘the political’.
In particular, I believe the three Star Trek serials: The Next Generation, Deep Space Nine, and Voyager, are examples of ‘popular’ television that can engage the audience in a substantive and humanist discourse using science-fiction scenarios of the Star Trek Universe as analogs for our own. I will give only one example, as there are probably more examples than there are episodes.
In “The Most Toys”, episode 70 of The Next Generation, Data, an android (a sentient machine) is abducted by an eccentric and extremely egoistic collector of rare objects. He covets Data because Data is a one of a kind object. Data is placed in a special room, made to shed his identity (Starfleet uniform) and ultimately coerced into sitting on the podium and chair intended as his mount or display. Data, who the audience has come to identify for 70 episodes as a peculiar subject, an emotion-les (incomplete) subject, is certainly to most in the audience more a ‘human’ than a thing. The injustice of this abduction is apparent. It is the narrative hook. The villain sees Data as a thing, no different in essence than a vintage baseball card that still smells of stiff and stale gum.
From this scenario one can draw many metaphors. However, one metaphor that has ‘really’ been drawn and applied (at least as a pedagogical tool) from this particular episode of Star Trek: The Next Generation has to do with ethnographic museums and the plundered nature of many ‘exhibits’. Although the discussion of repatriation of cultural artifacts is more progressive within the United States than in Europe, discussion of the issue is gaining ground. Behind glass casing objects lose much of their significance. They are removed from the culture and uses that endowed them with meaning. Behind glass the object is dead. However, that same dead object may possess a meaning beyond what we from our very different culture can perceive. The Maori skull recently repatriated from the Rijksmuseum voor Volkenkunde, here in The Netherlands, is a good example. What to us is a curiosity, a Maori skull, is to the Maori a ‘living’ ancestor. So sincerely is this meaning ascribed by the Maori that upon receipt of the skull they sang to the ancestor an orientation of the journey to come (since the ancestor had never heard of planes they needed to be briefed so as not to be alarmed or confused along the way). On two separate occasions two separate objects conservators known to me used excerpts from the aboved discussed Star Trek episode of Star Trek: The Next Generation to communicate these rather abstract and progressive treatments of subjectivity/objectivity, meaning, identity, and significance all of which in the case of repatriation connect to and try to address a legacy of plunder and exploitation in world systems.
In short, I think attention needs to be paid to the ways in which television entertainment acts inter-textually with politics instead of ad hominem dismissals. What other meanings are people drawing out of serials? What elements must be present between the reader and text to engage in the type of meaning construction discussed here? To what extent do people passively watch or actively watch such theoretically loaded and internationally known shows as Star Trek? How do we measure this or something similar? Could a model like Costera’s be adapted to analyze the discourse of television serials? “The variety in attitudes and activity begs an open mind towards what constitutes the political. Citizenship, for that matter, is not a constant, but constantly changing in content and meaning. Life politics and the ‘language of the lifeworld’ (should) have a collective echo in political communication. (Brants: 413).
Works Cited
Brants, K. (1999). A Rejoinder to Jay G. Blumler. European Journal of Communication, 14(3), 411-415
Costera-Meijer, I. (2001). The public quality of popular journalism: Developing a normative framework. Journalism Studies, 2(2), 189-205